Libido is a pet furniture and lifestyle brand, with its best-selling product line being modular cat trees. The brand identity for Libido was crafted to reflect the playful and dynamic nature of cats, capturing their spirit in both form and function.

Libido Identity System

The Cellularine Series Earbuds were designed for the European client, Cellularine, by ffandesign. Based on the client's requirements and a thorough understanding of the market, the design focused on the comfort of wearing and the systematization of the design language. In collaboration with acoustic engineers and structural engineers, the team developed this series of TWS earbuds.

Cellularine Series Earbuds

The Shenzhen Brew Town Identity System was designed by ffan for Snow Beer, specifically for their beer-themed district in Shenzhen. The project involved creating a visual identity system and designing street installations that capture the essence of the area.

Shenzhen Brew Town Identity System

This versatile modular vase is designed to maximize the use of limited containers. Through free combination, customers can not only adjust the height of the vase to meet different needs, but also adjust the actual application needs of the container by matching it with different bases or lids to be used as storage tray or candle holder. 

Buoyant

The P60 Electronic Wind Instrument was designed for Yasile by the ffdesign team in close collaboration with Yasile's engineering team. The project involved a comprehensive study of ergonomics, user experience, and structural feasibility, focusing on the user's habits and hand posture to create a powerful yet minimalist electronic wind instrument.

Yasile Electronic Wind Instrument

Unembellished Narrative: Exploring Identity and Surrounding Through Data is a collection of eight projects that investigate data-driven storytelling as a method in visual communication. The projects follow a process of data collection, organization, and analysis, culminating in visually compelling presentations. The book’s index is arranged in a ladder-like format, simulating the look of folders, which is a physical object closely tied to the concept of data.

Unembellished Narrative

Other Islands Book Fair celebrates independent publishing, cultivating communities, and the many activities in between. The event brings together the work of local publishers, community builders, designers and artists on Pratt’s historic Brooklyn campus. As the branding designer for the book fair, I designed the main visual and all promotional materials.

Other Island Bookfair

Liquid Society: Fluidity, Connectivity, and the Evolution of Global Identity is a multifaceted project encompassing multimedia, interactive programming, performance, and a book. It explores the concept of a "Liquid Society," a term that captures the fluid and ever-changing nature of modern life, where individuals constantly transform as they traverse diverse geographical and social spaces. This idea of "Fluidity" highlights the shifting identities, relationships, and systems that define global economic and cultural exchanges in today’s interconnected world.

Liquid Society

Identity: The Way We Unfold is a cooperative project which worked together by artist Yuxi Mei and ffan space narration team. This project includes experimental film, pamphlet, wearable art, and exhibition. 

The Way We Unfold

The Barisen is a handcrafted acoustic string instrument designed for a classified client. Drawing inspiration from the Japanese shamisen and the American banjo, this instrument was developed to enrich the tonal range of East Asian music, particularly in the lower registers, while also providing more variation in the mid and low-frequency range for Western music.

Barisen Instrument

The Color Coded Ping Pong Shoes were designed for ffan.sports to cater to the specific needs of professional table tennis players. Since players adjust their strategies based on their opponents, they require shoes with different characteristics for optimal performance. We designed four pairs of shoes, each emphasizing a unique advantage to ensure peak performance in various matches.

Color Coded Ping Pong Shoes

The animated short film Hyborg Forest was created for the Yuqian Sun Team. Set in a post-electronic era, the story unfolds in a forest where discarded electronic products gradually develop self-awareness. These devices observe the living creatures in the forest, drawing inspiration from them to recompile their own identities. Eventually, a group of "desktop deer" begins emitting signals to the forest, seeking a form of communication.

Hyborg Forest

Drawing inspiration from the myths and legends about ravens, this animation portrays raven as our shadow selves. It explores the allure of our own obsessions with the chaotic and unbridled aspects within, an irresistible desire to break free from convention and embrace madness. The chaos and wildness are not confined solely to our inner world; they can manifest externally as well. By juxtaposing real footage of humans with AI-generated Raven imagery, the animation equates the Raven with contemporary phenomena like AI, with its capacity to disrupt and drive humanity to the brink of madness, much like our own shadow selves. However, crazes and chaos come and go. The Raven highlights the mesmerizing and thought-provoking exploration of the eternal dance between chaos and conformity.

Raven

Memory Ring is a conceptual project, designed to enhance the emotional ritual of farewells at airports. Airports often serve as modern-day ports of departure, and this project aims to bring a deeper sense of ceremony to these moments of parting.

Memory Ring

Glassfrog is an interactive visual creation primarily developed using TouchDesigner software. In this installation, transparent glass frogs interact with the audience through gesture and sound recognition. The interaction feels almost illusory, as what we capture are the layered ripples left behind when the frogs leap away from the water’s surface.

Glassfrog

The Yan Rice Cooker was designed for Breville, targeting young professionals with limited time for daily cooking. This digital rice cooker allows users to preset cooking times and customize recipes, making meal preparation more convenient for a busy lifestyle.

Yan-Rice Cooker

Do they look weird? These characters are mascots who suddenly realize one day that their bodies are fused with their performance costumes. Some of the mascots they play are cute, some are unattractive, and some are perfect icons, but none of these exactly match the personalities of the performers themselves, who, at the moment, become representatives of kimo-kawaii (disgusting-cute). The dilemmas faced by the performers whose bodies are fused with their costumes, the new opportunities they are given, and the confusion they feel inside, all embody how kimo-kawaii speaks to the contemporary time.

Mascot Presence

The Gvda Portable Rangefinder was designed for Gvda, combining portability with ergonomic design for professional use. This measuring tool features a robust structure, tailored for various professional environments, while maintaining an elegant appearance through the thoughtful combination of metal and refined leather.

Libido Identity System2023DESIGNER: Ye Lee

Libido Identity System
2023DESIGNER: Ye Lee