Graphic Design
[Branding]
Shenzhen Brew Town Identity System

Shenzhen Brew Town Identity System
2024DESIGNER: Yuntang Huang

The Shenzhen Brew Town Identity System was designed by ffan for Snow Beer, specifically for their beer-themed district in Shenzhen. The project involved creating a visual identity system and designing street installations that capture the essence of the area.

Shenzhen Brew Town Identity System

Design Concept

The design revolves around three symbols: the arrow, percentage sign, and asterisk, representing exploration, purity, and gathering, respectively. These symbols were used in both three-dimensional compositions and two-dimensional layouts, creating a flexible and recognizable identity system. The result is a visually cohesive and dynamic design, evoking a sense of energy and vibrancy that reflects the spirit of the district.

Shenzhen Brew Town Identity System
Shenzhen Brew Town Identity System
Shenzhen Brew Town Identity System
Shenzhen Brew Town Identity System
Shenzhen Brew Town Identity System
Shenzhen Brew Town Identity System
Shenzhen Brew Town Identity System
Shenzhen Brew Town Identity System
Shenzhen Brew Town Identity System